Marketing Through Book Formatting

I’ve received some really excited feedback from the recent events I shared, particularly on the topic of list building. My pre-publishing career was in sales and and marketing and it makes me so happy to hear authors getting excited about building up their email lists!

Not only is it one of the most effective ways you can generate sales for your future books, but it’s also a great way to connect with your readers and explore new creative outlets.

“Selling” as an Author

Many authors are scared of marketing. Or think “selling” is inherently something icky they don’t want to participate in.

But I want you to think of your favorite author. How excited do you get when you know they’ve got a new book for sale? I have a long list of authors who send me running to the bookstore as soon as their books release.

Do you know how I know when that happens?

I get an email.

Even if all they do is tell me their book has launched, which is the definition of salesy, I’m so happy to get that notification and I promise, I would sadly miss out on a lot of new releases if I wasn’t told about them!

So how many sales do you think you’re missing out on because you’re nervous about building up an email list you can share your news with?

Some of the links in this email are associated with an affiliate program, which means if you end up purchasing something, Atticus does get a small kickback, but as always, it costs you nothing extra, and it all goes to keeping our team in coffee!

I’ll admit, most of the authors who can get away with just sending out emails about new releases are pretty big names with giant established audiences already.

But I follow a lot of mid-list authors too. Some of them only have one book out so far, but I enjoyed it and wanted more from the author, so I joined their list.

Some authors I’ve never even read their books. Maybe because they’re still in pre-publish mode and maybe because I’m not yet convinced their books are a match for my reading tastes.

What do I get out of their emails then?

What to Write Emails About

Some get pretty creative! If they have a YouTube channel or Podcast, they’ll let me know when a new “episode” is released. Character art is popular. Worldbuliding insights or lore is always fun to read. Some authors will send out quizzes, or ‘did you know,’ type emails, snippets of their WIP, or a taste of the research they’re conducting.

As a reader, I love to read. As an author, hopefully you love to write, so that should be a happy match!

No matter how fantastic your emails are, you have to get people on your list so you have someone to send to.

Building Your Reader List

In my recent presentation for the List Building Summit 2024* I talked about using your book formatting to market your book. One topic we briefly touched on was using it as a literal selling tool if you have a backlist. You can use Booklinker to create universal book links that send readers from the book they just read to the book(s) you want them to read next.

You can learn how to do this with our tutorial on Hyperlinks, Social Media Profiles, and Universal Book Links. While you’re there, you can also set up your social profiles so you can get readers following you on all the socials you use!

But what about email lists – can you get readers to join your list from inside your book?

Yes, but you’ll want to be careful about doing this.

Create Enticing Web Pages

KDP specifically states in their guidelines that you cannot include “[l]inks to web forms that request customer information (e.g., email address, physical address or similar).”

But you can send people to websites for additional relevant information. So instead of sending readers directly to a web form, send them to a page on your website that has actual content.

This is better for your readers too, so it will be better for building your list in the long run.

Monique’s Hot Take:

This is an educated theory, not a guarantee – I always recommend you do your own research and go directly to the source for confirmation if your hesitant at all!

For good reason, Amazon doesn’t want you sending readers directly to a mailing list or opt in page because that could take future business away from them. Which makes sense.

However, nearly all webpages these days have a link to a newsletter optin somewhere on the page, so if it was against their guidelines to have an optin anywhere on the page, that would make it nearly impossible to link out at all.

What I believe is the key is that any page you link to should give value in it’s own right – not only after the reader signs up for the mailing list. Maybe they get more if they sign up, but there should be something of value that they receive simply for clicking the link, even if they don’t sign up. It should not just be of value, but also relevant to your book.

This is not just good practice to remain in Amazon’s good graces, but it really is best practices for developing a relationship with your reader where they trust you and want to keep coming back because they know you deliver good stuff!

If your reader magnet is a short story, fill the page with the first 500 words to entice them, and then ask for their email to send the rest of the book.

Maybe you have a collection of character art. Create a one page character profile with artwork and then add a opt-in to receive the rest of the character art/profiles via email.

Perhaps you’ve created a quiz that will tell readers what character they’re most like or…most likely to fall in love with! Provide the quiz on your website and send the results via email.

If you’ve written something non-fiction, maybe you write out the synopsis of a case study. Share the full report after collecting their email address.

Or maybe you have a work book or book club guide that pairs well with your book. Use the web page to give the highlights of the supplementary material and offer to send it via email.

The bottom lines is don’t just ask for an email address. Give readers something to want first, and then fulfil their wishes!

Collecting Reader Emails Addresses from Book Formatting

There are many ways you can use the formatting of your book as a marketing for authors tool.

Here are a few ideas you can accomplish easily using Atticus.

  • Create a captivating headline (chapter title) and include a image in the body content. Make sure to add a hyperlink to that image so eBook readers can tap to visit your page and a QR code or the direct URL so print readers know where to go.
  • Add a call out box on relevant pages sending your readers to collect more information. This works great for non-fiction books sharing case studys, workbooks, further reading articles, or other deeper dive content related to a specific chapter in your book.
    NOTE: Fiction authors want to be cautious about sending readers out of the story, but non-fiction authors can use this technique as often as it helps the reader better understand your content.
  • Include a note to readers in your front matter offering printable character art, available for download from your website. Make it extra enticing by giving them a sample using images throughout your book
  • In the back matter, invite readers to participate in the naming of your future characters, choosing of the follow up non-fiction advice topic, or join a hilarious community madlibs event by sending you an email with specific subject line. In that email you can ask them to sign up for your list to get udpates on whatever you were working on.
  • Got merch? Show it off after the story is finished and link your images back to your website.

You’re really only limited by your imagination and if there’s one thing we know about Atticus authors, it’s that you have an deep, deep well to draw from!

Companion Books and Special Editions

The self publishing industry has been enamored with the possibilities and potential of going wide and publishing directly. I’ve discussed it on our YouTube channel and in our newsletter previously, with a particular focus on fiction authors. Thanks to an enlightening conversation I had with Ray Brehm for the upcoming Book Sales Summit, I want to elaborate on the topic and welcome in the non-fiction authors amongst us.

The Untapped Market of Companion Books

In my interview with Ray, we discussed the vast potential for companion type books and their potential to significantly boost your revenue streams. For the purposes of this conversation, I want to clarify that I don’t mean “companion novels,” or a story that happens in the same timeline as your original novel. But rather a companion piece that helps your reader gain a deeper understanding of the original book. From workbooks and guided journals for the nonfiction author to world-building encyclopedias for the fiction fantasist, the possibilities are really only limited by your imagination and, possibly, time availability.

Fiction Authors: A Creative Goldmine

For fiction authors, consider how a deeper dive into your story’s universe could captivate your audience. Imagine publishing a world or magic system encyclopedia, a character’s journal, or even a fan fiction prompts journal. These “side hustles” can become beloved treasures for your dedicated fans, providing them with a closer connection to your characters and the world they have fallen in love with, while also helping to financially support your author business and maybe even grow your raving fan base larger.

Nonfiction Authors: Authority and Engagement

On the nonfiction front, companion books like workbooks, logbooks, or guided journals can serve as powerful tools to deepen your readers’ understanding of your subject matter. These resources not only bolster your authority but also enhance reader engagement by offering practical applications of your insights.

Special Editions: Elevating Your Offerings

Special editions provide a unique opportunity to add value to your work. Think gilded edges, premium color editions, or hybrid book+workbook formats that cater to your audience’s desire for something a bit more exclusive. These editions can command a higher price point, increasing your profit margins and offering your fans something truly special.

Direct Sales: A Path to Greater Profit

Selling directly to your audience removes the constraints of being beholden to a single platform. You can explore creative ways to package and sell your work, from limited editions to signed copies and beyond. This direct sales approach not only maximizes your earnings but also strengthens your connection with your readers.

The Book Sales Summit: A Must-Attend for Authors

For those looking to dive deeper into the world of book sales and marketing, the Book Sales Summit is an invaluable resource. Featuring a lineup of exceptional educators, the summit covers everything from writing craft to leveraging AI, building your email list, and engaging with your audience across various platforms.

You can sign up through our affiliate link, which may earn the Atticus family a small commission, but at no extra cost to you. If you decide to upgrade to the All Access Pass, early entry comes with a discount!

>> atticus.io/book-sales-summit <<

The event will be going live from March 18th to 22nd, 2024, so depending on when you’re reading this, it may or may not still be available.

Let’s Hear From You!

I made a short video which you can find on YouTube – Explore New Streams of Income for Self Publishing Authors Selling Direct

Share your ideas for great complementary or companion books in the chat section of the video and let’s continue to explore new avenues for success together. See you next week for more self-publishing insights!

Dreaming Big: The Universal Author Aspiration

Posted February 29, 2024. Some links or special promotions may no longer be available, depending on when you’re reading this. Some of the links in this post are associated with an affiliate program, which means if you end up purchasing something, Atticus does get a small kickback, but it costs you nothing extra, and it all goes to keeping our team in coffee!

If there’s one thing authors have in common, it’s the hope and dream that their books will be the next best selling book on the planet. No matter how hard we work to moderate our expectations and plan realistically, we all dream of seeing our books in the hands of readers in coffee shops, gracing the window displays of giant bookstores, winning awards, and going viral on TikTok.

The truth is, we won’t all have #1 NYT best seller status and most of us don’t expect that. But it would be nice to make it to the top of an Amazon browse category, or be the talk of our own carefully curated niche audience of readers, right?

That is possible for all of us, though it still isn’t an easy feat.

The Unpredictable Path to Success

There are rare unicorns that seem to come out of nowhere and win at everything. I recently listened to a slightly outdated interview with Travis Baldree, author of the smashing success cozy fantasy book, Legends and Lattes. I was expecting to hear all sorts of creative insights as to how he marketed the book while writing in order to achieve such a high level of success for a debut novel.

He sounded just as surprised by his success as I was to hear there was no step-by-step formula to follow.

(Another thing authors have in common…no matter how much we know there is no step-by-step formula to success, we still look for one!)

So, it is possible you’ll release your debut novel to nothing but fanfare and people throwing money at you.

But for every one of those seemingly mythical tales, there are thousands of real life stories where authors had to fight for their wins. Social media, ad campaigns, ARC teams, book tours, Kickstarter, lead magnets, and plenty of prayers, generally followed by a time of slow growth before finally starting to revel in the joy and dopamine that is “success.”

The Key to Lasting Success

For those of you who love a challenge, that last paragraph might have sparked a fire, sending you straight to your computer full of ambition and ideas. For others, it’s daunting.

The one thing I can guarantee you that all successful authors have in common is this: they don’t stop.

Even the authors who hit it big on their first try keep going or their success would fade quickly. But the vast majority of successful authors keep writing. They don’t stop with one book – no matter how many copies are sold.

They write another. And then another. And they keep going.

Being a self-published author is a business, yes. And there are many tasks that must be done in order to keep any business running – it is never just one thing. You can’t just write. You must also market and sell.

But writing can be your priority. Your next book has the potential to be the marketing and sales tool perfectly curated to boost your last book.

Maximizing Your Author Career

If nothing else, my goal is always to inspire you to write and publish more books. Of course, Atticus is designed to help you take the muddle out of the middle and get it formatted to perfection with ease.

I also like to share resources whenever possible to help make your author career better in some way.

With that in mind, I have arranged for an exclusive event for Atticus Authors. On Friday, March 1st, 2024 at 9am, I will be welcoming Maxwell Alexander Drake to present his newest class live for our YouTube and Facebook community.

The Best Way to Improve Your Chance for Success as an Indie Author

Drake is an award winning, traditionally published author transitioning into the self-publishing indie world. I first met him years ago at the 20 Books conference in Vegas, but he has been a sought-after creative writing presenter for nearly two decades, teaching everywhere from from San Diego to Saudi Arabia.

We’ll be streaming this event together and he will be sticking around after to answer questions and interact with everyone who joins live. The replay will be available for a very limited time – just over the weekend – and then it will be taken down as this is going to be a paid training resource.

I really hope you’ll be able to join us live, but if not, I strongly encourage you to make time over the weekend to soak in the replay – bring a notepad!

Beyond writing your next book, there are many ways you can expand your reach and grow as an author. I’m constantly sharing events for virtual conferences that cover all topics related to self-pubishing. I always encourage you to pick and choose the events that apply to your niche as an author – not all events are designed for all authors!

Some are targeted to fanatasy, or horror, or non-fiction. One in particular is targeted to women.

Don’t Miss: Women in Publishing Conference

The Women in Publishing Conference is just around the corner, happening March 6 – 9, 2024. This event is extremely organized and laser targeted to help women at all stages of their publishing adventure. With mutliple “tracks” that cover everything from writing craft, to production, marketing and launch to business growth, the resources are incredible.

I’m extremely honored to be presenting Atticus to the community, and equally excited to learn from all the other presenters there as well. It’s a live (virtual) event and there is plenty of online networking. They’ve even organized a Publisher Speed Dating event which is very intriguing! If you register for the conference, you will have access to all the sessions until the end of the year – plenty of time to watch, rewatch and learn everything you can!

You can check out the schedule here: Women in Publishing 2024

With that said, I have a lot of preparation to do and I hope to be chatting with you at one of these live events soon!

Atticus Author Treats

Over time, we will be creating Bookish Author treats to share with you. They will all be free and we will keep them all here, on this page, so feel free to bookmark it and check back occassionally.

Wait, did someone say bookmark? How’s that for a treat!

Download some Author Bookmarks you can print on your own home printer!


Looking for a bookish card for a loved one who loves books?

Download a set of 10 printable cards, with a bonus page of sweet nothin’s that can be printed on sticker paper to add just the write message to your card.

>> Get your printable cards here <<


Looking for something bookish to dress up your walls during the season of love?

We’ve got 10 printable book-themed art pieces you can frame for your own private reading nook!

>> Download your bookish art here <<

Creative Resilience For Authors

Think of creative resilience like your secret superpower as an author. It’s that awesome ability to keep your creativity flowing and your spirits high, no matter what plot twists life throws at your writing journey. It’s about bouncing back stronger from those “Oh no, my character’s stuck in a dead-end!” moments and turning “I just can’t write today” into “Wow, where did all these cool ideas come from?”

To become truly resilient, creatively speaking, we all need to get very comfortable with change.

Imagine being the hero in your own writing adventure. When change comes knocking – whether it’s a new trend in self-publishing, a shift in your writing style, or even a big ol’ hurdle in your personal life – your creative resilience is what helps you open the door with a smile. Change isn’t always a terrifying monster under the bed, but could just be the thing leading you directly to your next bestseller.

Is resilience a skill?

Some personalities love change (like myself!) and others dread it like their worst nightmare. Where I may be spending too much time looking for new techniques to try out, others have their blinders on, repeating “but this is how it’s always been,” as a mantra.

Don’t get me wrong – some things are perfectly fine just the way they are and thrill seekers like myself need to curb their enthusiasm in a big way. But change shouldn’t be seen as all good or all bad, all the time.

For writers, not only are our characters going to be put through the wringer, but real life will challenge us just as much. Our villians tend to show up in the form of technology gremlins, inner sales demons, and marketing mayhem.

Resilience is the skill that enables us to adapt to new writing trends, overcome creative blocks, and persist through the ever-evolving landscape of self-publishing. Developing this skill may be stressful at atimes, but it has the power to transform your writing career arc from “regular author” to “hero self-publisher.”

There will be battles, but you can be victorious!

Authors Embracing Change

When your genre popular spikes or dwindles, when they-who-shall-not-be-named changes the rules for categorizing your books, when AI takes the world by storm, or when your favorite tech program updates, know that with each and every change you master, you are growing and becoming stronger as a career author.

And hopefully, you’ll have plenty of side-kicks to help you through the tricky times (Atticus is always here to support you!).

Find Consistency Through Chaos

The outside world is always going to bombard us with change, and we will have to adapt. There is no way around that and we really shouldn’t try to avoid it. There’s no growth without change, right?

Establishing consistency within the aspects you have total control over can help you maintain a feeling of stability and control.

For example, I’ve historically been a bit of a spontaneous writer – grabbing moments here and there, writing in bursts of inspiration. I was also frequently frustrated that my writing progress always felt very slllllloooooooow.

I decided to try something new (well, new for me): setting a specific time for writing each day. It was a struggle at first. Since escaping my “real job” I have a strong aversion to scheduled hours of operation. But here’s the thing – this change was all about creating consistency. It’s about making a commitment to put my butt in the chair and fingers on the keyboard, rain or shine, inspired or not. And guess what? It’s starting to work. I’m finding that this little change towards consistency is actually making my writing time more productive and, dare I say, even more enjoyable.

More importantly, since doing so, I’ve accomplished more in a few weeks than I usually do in a few months. This one initial change has ended up creating a consistency that has dramatically improved my output.

Scheduling time to right is admittedly not a wow-worthy concept, but I’ve found that quite often, the simplest things that we ignore for being too easy, can have the biggest impact.

Plotting Your Author Adventure Story

Embracing both change and consistency is like navigating through a sci-fi adventure. Every challenge is an antagonist, driving us toward our own hero moments. And every moment of consistency, every scheduled writing session, adds to our arsenal of weapons.

Along the way, don’t forget to celebrate each victory, learn from each setback, and keep your eyes on the prize – getting more books into the hands of readers who cannot wait to hear from you.

The Art of [Self-Publishing] War

Posted January 11, 2024. Some links or special promotions may no longer be available, depending on when you're reading this. Some of the links in this post are associated with an affiliate program, which means if you end up purchasing something, Atticus does get a small kickback, but it costs you nothing extra, and it all goes to keeping our team in coffee!

Ever feel like you’re going to battle when you approach certain self-publishing tasks? I have a few strategies to help you turn every challenge into a favorite part of your author experience.

The Many Hats of a Self-Published Author

There are some days that feel like the responsibilities of being a self-published author are never ending. The days of “write it and they will read” are long gone, if ever they did exist (doubtful). These days, if you’re in the author as a career business, you not only get to write the book, but also edit, format, publish, and market it.

That list can feel overwhelming to even the most masterful self-publishing authors at least sometimes. My trick is to find a way to make my not-favorite parts of self-publishing feel more like my favorite parts.

Transforming Self-Publishing Task Dread to Hyperfocused Fun

Like many creatives, I have ADHD. For me, this often means I over-analyze tasks that do not need to be over-analyzed (negeative) and, when I am excited or interested in something, I have the near supernatural ability to hyperfocus on it (positive).

For example, I love plotting, writing, graphic design, and research. Even though I have a background in formatting, sales, and marketing – those pieces of the puzzle are always the parts where I second-guess myself.

Yes, even the formatting! I spend a huge part of my days inside Atticus and I used to be a professional book formatter back in the pre-Atticus days. But when I’m working on my very own book babies, I always wonder if I’m doing enough. Or too much.

The Key to Overcoming Imposter Syndrome

To combat this imposter syndrome, I turn to research – an aspect I can never really get tired of.

Lately I’ve been doing a lot of research into how the best selling books on the market are formatting their books. There are “best practices” of formatting – and Atticus makes it easy to get those basics just right.

But there are also trends and reader expectations based on popular books of the moment. What are they doing?

I’ve been invited to give a presentation at a Romance Author Indie Weekend event and I’ve gone on a deep dive into what the top Romance authors are doing these days. How? I check out the Samples available on Amazon for all the different category top sellers.

  • What pages are they including in their front matter?
  • How are they using images?
  • How are their chapters styled?
  • What are they doing differently between their eBook and Print version?
  • What else stands out about their unique books?

Finding answers to these questions and more is not just insprirational, but helps me decide what feels right for my own books.

Screenshots of the first page of a chapter from 4 best-selling Romance novels, as captured from Amazon's Sample feature. Books included: Too Late, Colleen Hoover, House of Earth and Blood Series by Sarah J. Maas, Haunting Adeline by H.D. Carlton, and Same Time Next Year by Tessa Bailey

Embracing Every Part of Self-Publishing

I’m certain that your favorite parts of the author business are varied and you may not love research like I do. But how can you creatively use the bits and pieces you love the most about being an author and apply it to the parts you dread?

Here’s another example, when I have to work on my sale or marketing, I do more research (hello, Publisher Rocket, how are you today?) but I also treat it like a creative writing exercise. If I can plot and write an entire book, why not a book description, some social media posts, and some A+ content?

That’s a topic for another day though…I’ve gone on long enough for one post!

Recommended Resources 2024

Being an author is more than just writing a book. It’s a unique process for each individual writer, but there are pieces that are harder, easier, more fun and less fun for everyone. Software, learning tools, and community can help from all angles. On this page you’ll find a list of resources that Atticus Authors have found helpful. Hopefully, something here will help you as well!

Please note: This page contains affiliate links, which means we may earn a commission if you click through and make a purchase, at no additional cost to you.

Writing Software and Tools

Tools that assist with the writing process directly, such as word processors and plotting software.

Plottr

Visual Plotting Software

Join 25,000+ writers who outline faster and organize smarter with the #1 rated visual book outlining and series bible software.

Plottr is a versatile tool for authors that simplifies the process of plotting novels and makes it fun! You can easily arrange scenes, plots, and character arcs within a plot structure of your own creation, or using one of their many templates.

Check out Plottr

One Stop for Writers

Writing Craft Library Subscription

One Stop for Writers library logo with a 2 Week FREE Trial label

From the makers of The Emotion Thesaurus, One Stop for Writers provides groundbreaking tools to help you craft characters with true depth, invent fresh and captivating plots, and construct immersive worlds that your readers won’t want to leave.

Check out One Stop for Writers

The Novel Factory

Novel Writing Software

The Novel Factory is software designed for novelists at all stages of their writing journey. It’s designed to help you become a better, more productive writer by providing writing guides, clever tools and useful templates. If you like a structured approach to novel writing, from the initial idea to the final draft, including character development, plot structuring, and scene building, this might be the software for you!

Check out: The Novel Factory

Editing and Proofreading Tools

Services that offer professional editing, proofreading, and manuscript evaluations.

ProWritingAid

Grammar and Editing Tool

prowritingaid logo

ProWritingAid provides in-depth writing feedback, style and grammar tips, and editing tools to polish your work effectively. Compatible integrations with Atticus!

Check out ProWritingAid

Marketing and Publishing Platforms

Services and platforms to help with book marketing, distribution, and selling, including self-publishing platforms and keyword research tools.

Kindlepreneur

Self-Publishing Advice & Courses

Through Kindlepreneur you’ll learn everything you need to get your book in front of more readers, make more sales, and build your author career. Access free courses, tools, articles, videos, full guides, and more.

Check out Kindlepreneur

Publisher Rocket

Book Marketing Software

publisher rocket logo

Publisher Rocket is the world’s leading book marketing software that has helped over 70,000+ authors of all levels sell more books, and save loads of time doing it. It comes from Dave Chesson, the brains behind Kindlepreneur, so you know you’re in safe hands!

Check out Publisher Rocket

BookFunnel

Software Service for Authors

BookFunnel is the premier software service for authors. Whether it’s delivering your reader magnet or ARCs, finding great ways to promote and swap books with other authors, or doing direct sales and Kickstarter fulfillment, BookFunnel is the essential tool for your author business.

Check out BookFunnel

Writing Community and Networking

Opportunities to join virtual communities, conferences, and networking events designed for authors.

Writer’s Room

Critique Group & Writing Community

The Writers Room is the world’s fastest growing virtual community for writers who want to master the craft and make a living as a writer. Led by Maxwell Alexander Drake – Comic Con San Diego’s pre-eminent writing instructor – Join regular writing sessions, critique pods, develop circles, story intensives and more.

Writer’s Room

Writers Room Logo

Women in Publishing Summit

Virtual Conference

The largest virtual summit designed to support women in the publishing industry. Authors, editors, publishers, book marketers, etc come together to build community, network, learn together, and support each other.

Get your Ticket for the Women in Publishing Summit

Women in Publishing Summit logo

Alliance of Independent Authors

Membership

SelfPubCon, the Self-Publishing Advice Conference, runs in association with the Alliance of Independent Authors (ALLi) and runs once a year, featuring the cream of self-publishing authors and advisors. The access passes give six-month or lifetime access to an extensive conference archive featuring self-publishing advisors like Jane Friedman, Mark Dawson, Joanna Penn, Anna Featherstone, Karen Inglis, Russell Nohelty, Ricardo Fayet, Orna Ross and 100+ more.

Check out the Self Publishing Advice Conference

Courses and Learning Resources

Educational courses, workshops, and resources aimed at improving writing skills, learning about self-publishing, and other aspects of the craft.

Sacha Black

Writing Courses & Books

Do you want to improve your prose, characters or storytelling? Join rebel author, podcaster, and bestselling author Sacha Black for her writing classes, books and audiobooks.

Check out Sacha Black

Myth HQ

AI Storyteller Premium is a thorough training platform designed to help authors navigate the world of AI, finish a book, and publish it using AI tools, but without sacrificing the quality of the book itself.

Check out Myth HQ Storyhacker

Successful Writers: Tips, Insights, and the Decision Making Process

Posted January 11, 2024. Some links or special promotions may no longer be available, depending on when you're reading this. Some of the links in this post are associated with an affiliate program, which means if you end up purchasing something, Atticus does get a small kickback, but it costs you nothing extra, and it all goes to keeping our team in coffee!

Mid January is the perfect opportunity to reflect on ambitious New Years Resolutions and adjust your plans to reflect a few weeks of realistic practical application. Successful writers don’t just set goals, they adjust and readjust as necessary and keep working toward their dreams with relentless determination.

I recently asked Atticus Authors to share their 2024 goals and planning styles. The mix of responses was incredible!

I’m putting together a little resource which I’m excited to share soon, but I find it so validating and inspiring to hear from others on such a similar path to myself.

2024 Author Goals: Writing, Publishing, and Beyond

It probably won’t surprise you to hear most of the responses related to either writing or publishing more books. Many authors also wrote in with goals of either being more productive or becoming a better author in a business sense – whether that means more skilled at writing, sales, or marketing.

If you put them all together, the common thread is the desire to improve as an writer and become a more successful author. We all want to write–that is our dream. But the self-publishing revolution is quickly teaching us that honing the craft, understanding the market, and connecting with readers in meaningful ways is just as important as words on the page. The full spectrum of authorship requires a holistic approach to writing and publishing and that is what sets successful writers apart from the rest.

Traits of Successful Writers in 2024

What sets successful writers apart? It’s not just about talent or even how many books you can publish; it’s about a commitment to continuous learning, adapting to new publishing trends, and balancing creativity with business acumen.

One of the personality traits I have always attributed to my greatest success factor in life is my excitement for learning. I know that makes me sound like the nerdy kid who loved school but…I was that kid. I still am!

The cool thing about learning is that, as an adult, you can choose what you want to learn and, when you are passionate about a topic, it’s much more fun and easy to focus on.

Atticus does a lot of training and presentations on how to use Atticus, but as a company, we’re also devoted to sharing opportunities to help you grow as an author overall.

Opportunities for Growth: Choosing Wisely

Throughout the year, we’ll introduce various learning opportunities that have the potential to improve your success as an author, including webinars, summits, books, and more. Whenever we do, I encourage you to ask yourself a few questions:

  1. Will this help me improve a skill that I need to grow my author business?
  2. Is this topic relevant to me/my business right now
  3. Do I have the resources (time, money, interest) to truly benefit from this learning opportunity

Not all opportunities are created equal and what is absolutely epic with perfect timing for one author may be the last thing another author needs.

What are you working on? What areas of your writing business might need a little extra TLC? Consider that before jumping into any opportunity and make your decisions carefully. If you take on too much, you’ll overwhelm yourself. If you spend too little time and effort learning to grow, you’ll plateau.

Now that you’re thinking critically, I have an opportunity for you to consider.

The 6th Annual Women In Publishing Summit

Women In Publishing Summit logo with tagline Empower. Encourage. Support.

This 4 day event has over 40 sessions covering everything from the craft of writing, to editing and publishing, to marketing and building your business. They have structured it to be relevant depending on where you are in your author career right now – from beginner to professional.

The target audience is women and the experts are women (myself included!), so that might help narrow down your decision making process.

As a speaker, I’ve been offered a coupon to share that will give you an additinal $25 off the ticket price and there’s currently early bird pricing running now until the 15th.

This is one of the events I am most looking forward to this year. Here is how you can check it out to see if it meets the criteria for you as well.

📅 Dates: March 6 -9, 2024

Early Bird Pricing Deadline: January 15, 2024

Coupon Code: WIPSPEAKER

🔗 Reserve Your Spot Now!