Weeklies

Dreaming Big: The Universal Author Aspiration

Posted February 29, 2024. Some links or special promotions may no longer be available, depending on when you’re reading this. Some of the links in this post are associated with an affiliate program, which means if you end up purchasing something, Atticus does get a small kickback, but it costs you nothing extra, and it all goes to keeping our team in coffee!

If there’s one thing authors have in common, it’s the hope and dream that their books will be the next best selling book on the planet. No matter how hard we work to moderate our expectations and plan realistically, we all dream of seeing our books in the hands of readers in coffee shops, gracing the window displays of giant bookstores, winning awards, and going viral on TikTok.

The truth is, we won’t all have #1 NYT best seller status and most of us don’t expect that. But it would be nice to make it to the top of an Amazon browse category, or be the talk of our own carefully curated niche audience of readers, right?

That is possible for all of us, though it still isn’t an easy feat.

The Unpredictable Path to Success

There are rare unicorns that seem to come out of nowhere and win at everything. I recently listened to a slightly outdated interview with Travis Baldree, author of the smashing success cozy fantasy book, Legends and Lattes. I was expecting to hear all sorts of creative insights as to how he marketed the book while writing in order to achieve such a high level of success for a debut novel.

He sounded just as surprised by his success as I was to hear there was no step-by-step formula to follow.

(Another thing authors have in common…no matter how much we know there is no step-by-step formula to success, we still look for one!)

So, it is possible you’ll release your debut novel to nothing but fanfare and people throwing money at you.

But for every one of those seemingly mythical tales, there are thousands of real life stories where authors had to fight for their wins. Social media, ad campaigns, ARC teams, book tours, Kickstarter, lead magnets, and plenty of prayers, generally followed by a time of slow growth before finally starting to revel in the joy and dopamine that is “success.”

The Key to Lasting Success

For those of you who love a challenge, that last paragraph might have sparked a fire, sending you straight to your computer full of ambition and ideas. For others, it’s daunting.

The one thing I can guarantee you that all successful authors have in common is this: they don’t stop.

Even the authors who hit it big on their first try keep going or their success would fade quickly. But the vast majority of successful authors keep writing. They don’t stop with one book – no matter how many copies are sold.

They write another. And then another. And they keep going.

Being a self-published author is a business, yes. And there are many tasks that must be done in order to keep any business running – it is never just one thing. You can’t just write. You must also market and sell.

But writing can be your priority. Your next book has the potential to be the marketing and sales tool perfectly curated to boost your last book.

Maximizing Your Author Career

If nothing else, my goal is always to inspire you to write and publish more books. Of course, Atticus is designed to help you take the muddle out of the middle and get it formatted to perfection with ease.

I also like to share resources whenever possible to help make your author career better in some way.

With that in mind, I have arranged for an exclusive event for Atticus Authors. On Friday, March 1st, 2024 at 9am, I will be welcoming Maxwell Alexander Drake to present his newest class live for our YouTube and Facebook community.

The Best Way to Improve Your Chance for Success as an Indie Author

Drake is an award winning, traditionally published author transitioning into the self-publishing indie world. I first met him years ago at the 20 Books conference in Vegas, but he has been a sought-after creative writing presenter for nearly two decades, teaching everywhere from from San Diego to Saudi Arabia.

We’ll be streaming this event together and he will be sticking around after to answer questions and interact with everyone who joins live. The replay will be available for a very limited time – just over the weekend – and then it will be taken down as this is going to be a paid training resource.

I really hope you’ll be able to join us live, but if not, I strongly encourage you to make time over the weekend to soak in the replay – bring a notepad!

Beyond writing your next book, there are many ways you can expand your reach and grow as an author. I’m constantly sharing events for virtual conferences that cover all topics related to self-pubishing. I always encourage you to pick and choose the events that apply to your niche as an author – not all events are designed for all authors!

Some are targeted to fanatasy, or horror, or non-fiction. One in particular is targeted to women.

Don’t Miss: Women in Publishing Conference

The Women in Publishing Conference is just around the corner, happening March 6 – 9, 2024. This event is extremely organized and laser targeted to help women at all stages of their publishing adventure. With mutliple “tracks” that cover everything from writing craft, to production, marketing and launch to business growth, the resources are incredible.

I’m extremely honored to be presenting Atticus to the community, and equally excited to learn from all the other presenters there as well. It’s a live (virtual) event and there is plenty of online networking. They’ve even organized a Publisher Speed Dating event which is very intriguing! If you register for the conference, you will have access to all the sessions until the end of the year – plenty of time to watch, rewatch and learn everything you can!

You can check out the schedule here: Women in Publishing 2024

With that said, I have a lot of preparation to do and I hope to be chatting with you at one of these live events soon!

Last Updated: 03/01/2024

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